Move over, race cars—there’s a new kind of hot rod in town. On May 23, 2025, Oscar Mayer made history (and a whole lot of people laugh) with the debut of the Wienie 500, a full-blown race between six of its iconic Wienermobiles at the legendary Indianapolis Motor Speedway.

As part of the Indy 500’s Carb Day festivities, the nation witnessed a spectacle no one saw coming but now can’t stop talking about: the Weenie 500 race, a two-lap showdown of 27-foot-long hot dog-shaped vehicles, each representing a different regional take on the classic American dog.

Meet the Wienermobile Racers

Each Wienermobile flew its condiment-colored flag proudly:

  • Slaw Dog (Southeast)
  • Chi Dog (Midwest)
  • Chili Dog (South)
  • New York Dog (East)
  • Seattle Dog (Northwest)
  • Sonoran Dog (Southwest)

Drivers—affectionately known as Hotdoggers—were carefully selected to represent each region, and their competitive spirit was anything but half-baked. For the first time in over a decade, all six Wienermobiles were in one place, and for the first time ever, they raced.

 

 

Wienie 500 race:  A Race for the (Hot Dog) Ages

The 2.5-mile track was the perfect venue for this saucy showdown. The custom-built hot dog-shaped vehicles, usually known for cruising and delighting fans at events nationwide, were clocked at speeds up to 65 mph—a sizzling pace for a snack on wheels.

In a finish that had the crowd roaring with laughter and cheering like it was the main event, the Slaw Dog (piloted by Hotdoggers Sarah Oney and Connor Wolff) crossed the finish line just ahead of the Chi Dog, claiming the first-ever Wienie 500 Champion title.

Their reward? Eternal hot dog glory and the coveted Borg-Wiener Trophy, along with a handcrafted Wienie Wreath placed lovingly over the winning bun… err, hood.

 

 

Where to Relish the Replay

If you missed the live event, don’t worry—Oscar Mayer has you covered. The full Wienie 500 race is available to watch on YouTube where you can relive the relish-fueled drama, condiment-fueled commentary, and the unmistakable roar of mustard-powered motors. The video is linked below.

Why the Wienie 500?

Oscar Mayer’s goal was simple: to bring a little joy. In a time when the world could always use a laugh, this lighthearted event reminded everyone not to take life too seriously—and that sometimes, the best competition is one that involves a bunch of rolling hot dogs speeding around a raceway.

 

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