An artificial intelligence-powered platform called Homa is changing how some homebuyers purchase property, allowing many parts of the process to be completed without signing with a traditional real estate agent.
Homa launched in Florida in 2025 and has already facilitated completed home purchases using its system. The platform allows buyers to search listings, analyze pricing, schedule tours, submit offers, generate contracts and coordinate closings through a combination of artificial intelligence tools and licensed broker support.
Homa’s technology is trained on real estate transaction data, public records and state-specific real estate laws. The system provides pricing analysis based on comparable sales, market activity and how long a property has been listed. Buyers can use the platform to manage tasks that are typically handled by a buyer’s agent.
When tours are requested, Homa arranges showings through a network of licensed agents who are paid hourly. During the offer and closing stages, buyers are supported by licensed human brokers who review offers, assist with negotiations, oversee contracts and help coordinate with title companies, escrow services and lenders.
Homa operates a free basic service and an optional paid service that charges a flat fee. Under the paid model, Homa acts as the buyer’s agent, captures the buyer’s agent commission offered by the seller and rebates most of that commission back to the buyer at closing, minus the company’s fee.
Traditional buyer’s agent commissions often range between 2.5% and 3% of a home’s purchase price. By rebating that commission to buyers, Homa’s model can reduce transaction costs and redirect funds back to the purchaser.
The company was founded by Arman Javaherian, a former senior executive in the online real estate industry. Homa is currently operating in Florida and has opened waitlists as it prepares to expand into additional states, including Texas.
Buyers using Homa may work with their own lender or choose a partner mortgage platform, Realfinity, which integrates financing tools into the homebuying process.
