As Memorial Day approaches and Texans begin planning backyard barbecues, family cookouts, and summer gatherings, shoppers may notice a very different experience at the grocery store this year โ especially at the meat counter.
Beef prices remain significantly higher than they were just one year ago, while pork and chicken continue offering more affordable choices for families trying to balance summer fun with rising grocery costs.
For many Texans, grilling is practically a summer tradition. From burgers and brisket to ribs and smoked chicken, Memorial Day weekend often marks the unofficial kickoff to barbecue season. But in 2026, consumers may find themselves adjusting menus as higher beef prices continue to strain wallets.
Agricultural economists say one of the biggest reasons behind the higher beef prices is the shrinking U.S. cattle herd. The national herd is currently at its smallest level since 1961, reducing supply while consumer demand for beef remains strong.
That combination has pushed prices upward on everything from steaks to ground beef.
Families shopping for burgers may especially notice the difference. Ground beef prices have steadily increased, making it more expensive to feed larger crowds during holiday gatherings and summer parties.
Even premium cuts remain costly despite some minor improvements in wholesale pricing compared to last year. While some cuts like rib-eyes have dropped slightly from earlier highs, beef overall continues to be one of the most expensive proteins available heading into grilling season.
Fortunately for shoppers, pork and chicken are helping provide some relief.
Pork prices have remained relatively stable over the past year, making ribs, pork chops, sausage, and pulled pork more appealing alternatives for budget-conscious families. Backyard smoking continues growing in popularity across Texas, and grocery stores are increasingly stocking products geared toward outdoor cooking enthusiasts.
Chicken may offer the best value of all this summer. Wholesale chicken prices have fallen considerably from recent highs, particularly for chicken breasts and wings. Experts say that could lead to grocery store specials and holiday promotions as retailers compete for Memorial Day shoppers.
For Texas families looking to save money without sacrificing flavor, chicken fajitas, smoked chicken quarters, grilled drumsticks, or pork ribs may become more common centerpieces at cookouts this year.
But while consumers focus on grocery prices, Texas ranchers and producers continue facing financial pressures of their own.
Fuel and fertilizer costs remain major concerns throughout the agricultural industry. Diesel prices affect nearly every part of the supply chain, from transporting livestock and feed to delivering products to grocery stores. Fertilizer prices also impact feed costs for producers raising cattle, hogs, and poultry.
Those rising costs can eventually work their way down to consumers through higher food prices.
Weather conditions across Texas are also adding stress to the agricultural picture. While some regions have recently benefited from rainfall and improving pasture conditions, other parts of the state continue struggling with drought concerns. Ranchers in several areas are still relying on supplemental feeding because native grasses and forage have been slow to recover.
Despite the challenges, experts say shoppers can still find ways to enjoy summer grilling season without overspending.
Watching weekly grocery specials, buying in bulk during sales, trying alternative cuts of meat, or shifting some meals toward chicken and pork can all help stretch food budgets during the busy summer months.
And for many Texans, the tradition of gathering around a grill matters more than what exactly is cooking on it.
Whether it is burgers, brisket, ribs, or chicken sizzling over the flames, Memorial Day weekend remains a time for families and friends to come together, enjoy good food, and kick off another Texas summer.
