Texas strawberry producers are seeing conditions improve as the 2026 season progresses, following a difficult start marked by plant losses and weather-related delays. While early challenges impacted establishment and initial production, fields are now recovering, and growers expect steady supplies of quality fruit in the coming weeks.
Early-season setbacks were largely tied to transplant issues, with some producers reporting losses ranging from 10% to 30%. The strawberry plant’s crown is particularly sensitive to both drying and cold exposure, and any stress during handling or transport can prevent proper establishment once planted.
Weather conditions compounded the issue. Cooler winter temperatures and a freeze event in early March delayed plant growth and slowed early fruit set. As temperatures stabilized, however, plants rebounded, and growers are now reporting improved development and solid yields.
Regional conditions have varied across the state. Growers in North Texas, the Hill Country, and areas near the upper Gulf Coast generally reported more favorable outcomes, while South Texas operations experienced a slower progression. Dry weather in many regions helped limit disease pressure, though producers remain watchful as harvest activity increases and the potential for rainfall rises.
Production practices continue to support strawberry crop quality. Many operations rely on plastic mulch and drip irrigation systems to manage moisture, reduce disease risk, and maintain cleaner fruit, particularly in heavier soils. Pest pressure, including spider mites, has been reported but was largely controlled through early intervention.
Temperature trends will play a key role moving forward. Strawberry plants perform best in moderate conditions, and sustained temperatures above the mid-80s can reduce production rates. Continued cooler weather could help extend the harvest window and maintain yield consistency.
Demand for Texas-grown strawberries remains strong. Producers are marketing fruit through direct-to-consumer outlets such as farm stands, pick-your-own operations, and farmers markets, as well as through wholesale channels. Locally grown berries, typically harvested fully ripe, continue to command attention for their flavor and freshness.
Despite early challenges, the 2026 Texas strawberry crop is trending toward a productive finish, with growers reporting strong quality and favorable market conditions as the season advances.
