If you’ve noticed Texas watermelons at roadside stands this summer, you’re not imagining itโbut behind every melon is a growing season that has tested producers across the state.
According to Texas A&M AgriLife experts, persistent rainfall and lower market prices have combined to make the 2026 watermelon season one of the most challenging in recent years.
Watermelon growers in South Texas have dealt with weeks of heavy rain, with some areas receiving more than 20 inches. While watermelon plants need moisture, excessive rainfall during flowering can reduce bee activity, leading to poor pollination, fewer melons and misshapen fruit.
The wet conditions have also increased weed growth, insect pressure and plant diseases while making it difficult for farmers to access fields for spraying and harvesting. Cooler temperatures earlier in the season further slowed crop development.
Adding to growers’ frustrations are lower wholesale prices. Watermelons were selling for approximately 15 to 17 cents per pound heading into the Fourth of July marketing season, compared to 18 to 22 cents per pound last year and as much as 32 cents per pound in 2023. With production costs continuing to rise, many growers are finding it difficult to turn a profit.
The good news for consumers is that Texas watermelons should still be widely available throughout the summer. Experts say early-season melons may be slightly less sweet because extended cloudy weather reduced sugar development, but fruit quality is expected to improve as hotter, sunnier weather returns.
Across the rest of Texas, weather conditions remain highly variable. Some regions continue to battle flooding and saturated fields, while others are experiencing triple-digit temperatures and drought stress. Agricultural producers are also monitoring issues ranging from pasture mealybugs to New World screwworm as the growing season continues.
