Love shopping Temu and Shein? Well now there is another way to shop – Amazon has introduced a new app, Amazon Haul, targeting the budget-conscious segment of online shoppers. This initiative is designed to directly compete with platforms like Temu and Shein, which have gained traction for offering extremely low-priced products. Amazon Haul operates within the Amazon Shopping app but has a distinct shopping experience, including its own search, cart, and checkout functions. The app focuses on products priced at $20 or less, with many items under $10 and some as low as $1. Customers can also enjoy additional savings, such as percentage discounts on larger orders.
The app is geared toward U.S. users and features products that are often shipped directly from overseas sellers, which helps maintain low prices but may result in longer delivery times. Amazon backs these purchases with its A-to-Z Guarantee, ensuring customer protection against product issues. The move comes as a strategic response to the rising popularity of low-cost platforms and changing consumer behavior driven by tighter budgets. Analysts suggest that this approach not only helps Amazon retain customers but also prevents competitors from eroding its market share. Although there is some risk of overlap with existing Amazon offerings, the company aims to maintain its dominance in the online retail market
How It Works:
- Price Range: All items on Amazon Haul are priced at $20 or less, with many products under $10 and some as low as $1.
- Discounts: Customers can save even more when purchasing in bulk—orders over $50 receive a 5% discount, and orders over $75 get 10% off.
- Access: Users can find Amazon Haul by searching for “Haul” in the Amazon app or navigating to its section in the main menu. It’s also accessible via mobile browsers at amazon.com/haul.
- Shipping: To keep prices low, many items are shipped directly from overseas suppliers, resulting in longer delivery times compared to standard Amazon orders.
This initiative also comes as regulatory scrutiny grows on some foreign competitors, giving Amazon an opportunity to expand its offerings in this niche while assuring customers of product quality and protection through its A-to-Z Guarantee.
