Visual Promotions in Sealy, TX is going to be able to service the area a little better.  They recently purchased the Frio Ice Chest Company and now have 100% ownership of the brand.

“The Frio product brand has expanded rapidly in the promotional and retail market for us. We are very pleased with the results and have big plans for the future of all Frio products. Once our team reviewed our first year sales results and examined our future product expansion, we knew that we were on to something special, so we wanted to capture full control of it’s potential,” said Jeff Brandes.

Over the past year, Visual Promotions has been the exclusive distributor of the Frio product line and has developed several hit products including the Frio 24-7 Tumbler and the MADE IN TEXAS soft side cooler. They also accessorized the line in “Leather” this summer with the introduction of genuine printed leather.

Visual Promotions is owned by Jeff and Jennifer Brandes and they have been in business since 1998 providing custom coolers, screen-printing, vinyl graphics, sublimation, UV printing and other promotional products to the industry. They have also been the premier decorator for Igloo Products Corporation for the past 8 years and continues to look for ways to complement their cooler product line.

“With the purchase of the Frio Ice Chests Company, we feel certain that this addition will greatly enhance our product offering” said Brandes.

Over the past six months, Visual and Frio have developed new cooler related products that they will begin to release in October 2016.  They will be displaying their complete Frio line at upcoming national shows (ASI, PPAI, SAGE) as well as through their rep network which covers the United States.   If you would like more information or to schedule a Frio line review or tour, please contact Visual Promotions at 1-800-823-0905 or visit