Netflix is moving beyond streaming and into the real world with its first two permanent Netflix House locations. These year-round entertainment and shopping destinations are designed to immerse fans in their favorite shows and films while offering themed attractions, food, and exclusive merchandise.
Opening Dates and Locations
The debut will begin at the King of Prussia Mall in Philadelphia on November 12, 2025, followed by a second launch at Galleria Dallas on December 11, 2025. Both will operate as permanent fixtures rather than temporary pop-ups. A third location in Las Vegas is already in the works, expected to open by 2027.
What Visitors Can Expect
Netflix House blends entertainment, hospitality, and retail, creating a theme-park-style experience in a smaller indoor setting. General admission will be free, but fans can buy tickets for select attractions.
Philadelphia – King of Prussia Mall
- Eve of the Outcasts and ONE PIECE: Quest for the Devil Fruit: Interactive, story-driven experiences where guests step into the worlds of Netflix originals, tackling challenges and uncovering hidden details.
- Netflix Virtuals: A cutting-edge VR arena with games based on Stranger Things, Squid Game, Rebel Moon, and other titles, giving fans a chance to play inside their favorite shows.
- Top 9 Mini-Golf: A nine-hole mini-golf course featuring elaborate sets themed after Netflix’s biggest hits, including Bridgerton, Stranger Things, WWE, and Squid Game.
- The TUDUM Theater: A fan hub for screenings, trivia nights, and special events celebrating Netflix’s latest releases.
- Netflix Bites & Merchandise: A themed dining area serving food inspired by Netflix hits, paired with shops offering exclusive collectibles and fan gear.
Dallas – Galleria Dallas
- Stranger Things: Escape the Dark: A mystery-solving adventure set in Hawkins, where visitors piece together clues to escape new supernatural threats.
- Squid Game: Survive the Trials: An interactive game zone inspired by the global hit, allowing fans to test their skills through survival-style challenges.
- Netflix RePLAY: A retro-inspired arcade and activity area with games themed to Netflix favorites like Floor Is Lava, Love Is Blind, and Big Mouth.
- Netflix Bites & Merchandise: Just like in Philadelphia, Dallas guests will also enjoy Netflix-themed food options and access to limited-edition merchandise.
- Tickets and Access
While the venues are free to enter, certain attractions will require paid tickets.
- Philadelphia tickets go on sale October 17, 2025
- Dallas tickets become available November 18, 2025
Fans can also sign up for early access and waitlists HERE.
Expanding Beyond Streaming
With Netflix House, the streaming giant is creating physical spaces where fans can interact with their favorite series and characters in ways that go beyond simply watching on a screen. By combining immersive experiences, dining, shopping, and live events, Netflix is deepening its cultural presence and building stronger connections with its global audience.
This expansion also helps Netflix diversify its business model as competition in streaming grows. The company’s investment in themed entertainment shows its intent to secure long-term brand loyalty while cementing its place in pop culture.
