Kubota Names Jeff Virnau of Local Virnau Sealy Tractor to National Dealer Advisory Board
GRAPEVINE, Texas (May 25, 2017) – Kubota Tractor Corporation has announced its newest members of its National Dealer Advisory Board, including Jeff Virnau of Virnau Sealy Tractor. Virnau was elected to the Kubota Dealer Advisory Board by his peers in his respective regional division to serve for a two-year term.
Virnau Sealy Tractor is based in Sealy, Texas, and has been a Kubota dealer for 39 years, serving the local community. Virnau’s position on the National Dealer Advisory Board will bring local needs and ideas to the corporate level, directly influencing and enhancing product development, parts and service. He is hoping to help streamline the communication process between Kubota and its dealers. “It’s exciting to see Kubota’s growth, especially with the addition of the hay line and the 5 x 6 baler. Now we need to continue to work together and support our growing product line,” Virnau said.
Kubota’s senior leadership team works closely with its board to maintain a direct line of communication with its 1,100-strong dealer network in order to gain a thorough understanding of dealers’ and customers’ needs across the country.
“Kubota’s National Dealer Advisory Board remains one of the company’s most vital communication channels,” said Ray Villarreal, Kubota director of dealer development. “Two years ago, we introduced a new 14-member structure in order to better represent the company geographically and to more directly serve the specialized industries for each line of Kubota equipment. Each member of the board is a vital link to their region and their customer base, and we value their input in our management process greatly.”
The board is comprised of elected dealer representatives from all nine of the company’s geographic districts, including presidents from the company’s equipment division advisory boards. The division boards cover four core market segments: agriculture equipment, construction equipment, utility vehicle/ turf equipment and product support.
Todd Stucke, senior vice president, marketing, product support and strategic projects at Kubota added, “We have always maintained a strong relationship with our dealers and advisory board members. They serve as a vital link to our customers and there is no doubt that their insight will benefit our business as we continue to expand our product offerings and look to provide comprehensive solutions to our customers and dealers.”